brand_assets, branding, digital, Illustration, marketing, print, social media, typography


(ooa brand client)

VAPA (The Visual and Performing Arts
Department of San Diego Unified School
District.) Transform lives through the arts –
by giving all students access to high quality
arts education, and preparing them for the
emerging creative economy.


Challenge: Create a dynamic visual identity
that conveys the energy of the VAPA program.
Emphasize and communicate the disciplines
through use of color and form.


Assets Created: Logotype/logomark, mini
brand style guide (logo variations, logomark,
sub-marks, brand fonts, color palette & pattern
assets.) Mini print suite (business cards,
letterhead,) poster & mailer design, email
headers, and social media graphics.